For deserved attention from employees and customers
How to do it without shouting, “Buy 3, pay 2!” and clickbaiting
It’s about the “hardest currency in the world”:
Planned attention: everyone wants it, very few get it
Attention expert Jon Christoph Berndt shows in an entertaining and informative way how you can get what everyone needs today: The genuine and undivided attention of customers. We also call it “The hardest currency in the world.”
Not only in private life, but also in business life, it is becoming increasingly important to observe closely, listen appreciatively, really engage with each other and give your full concentration.
Especially online.
Digitalization has shown us that we need to relearn tried and tested methods and apply them differently in order to get the attention we need and deserve. This is how contemporary selling works today.
In this lecture, Jon Christoph Berndt will show you and your participants how you can achieve what is the source of your success in times of ever shorter concentration and sensory overload: targeted and planned attention.
The particularly intensive impulse workshop or practical training is an interesting alternative to a presentation or a useful addition to your event.
Together with your participants, brand expert Jon Christoph Berndt will work out what you need to do in your day-to-day work to get the attention of all potential customers with your products and services.
About Jon Christoph Berndt
The leading attention expert
JCB is managing director of brand consultancy Brandamazing and navigator in transformation. Those who work with him get the attention they and he deserve – and are thus ready for their and his very best future. Want to know more? Here you will find all information about JCB!
Lecture Attention
Attention workshop
Attention training
At a glance
All services on the topic of attention
At Jon Christoph Berndt there is nothing off the peg. When we work together, you get exactly the right product and concept for your event. On the subject of “attention” we offer:
- Lecture Attention: On the big and small stage in 60-90 minutes everything essential.
- Attention workshopWork together interactively to get targeted attention; in smaller groups and absolutely personal.
- Attention training: Learn how to get attention on a daily basis and what you need to do to get it.
Practical and at eye level, in small groups and in 0.5 to 2 days.
Talk to us, we look forward to hearing from you.
Attention, the hardest currency in the world
It’s not for nothing that they say “to pay attention”: those who give and receive attention have the hardest currency in the world – much harder than euros and dollars.
Our brains are flooded with stimuli and the recipient’s concentration is completely lost. JCB shows you how to get attention and stay at the forefront of customer perception.
That’s what our customers say:
“Mr. Berndt once again impressed our business conference with 1,200 participants with the hot topic of ‘attention’: extremely activating, humorous, with depth and resonance.
All of this with tight timing and content right to the point.
Always happy to do it again!”
Christof Karrasch
Manager Event Services, Deutscher Sparkassen Verlag
“The topic of ‘attention’ is as big and important today as the way Jon Christoph Berndt communicates it is great and formidable: he affected us all on the Alpine Campus of the Schmidt-Colleg, and he did so in his uniquely captivating way. Sensational!”
Dr. Dr. Cay von Fournier
Managing Director, Schmidt-Colleg
“Jon Christoph Berndt convinces with his own brand. It is important to him to exaggerate in order to stimulate discussion. He is lively, open and above all helpful. He takes care of his participants to ensure progress. We will recommend him to others!”
Stefan Merath
CEO, business coach
Attention for all occasions
Brand expert Jon Christoph Berndt knows that the way to (sales) success is through perception by and attention from customers.
If you are not seen, you will not be noticed. We can respond specifically to your needs with the various attention offers.
Let’s talk about it!
The attention workshop
The intensive impulse workshop is the alternative to a presentation or a useful addition to your event.
JCB works with the participants to develop specific and individual to-do’s in order to get the attention of all potential customers.
The lecture Attention
In this presentation, Jon Christoph Berndt will show you and your participants in an entertaining and informative way how to get targeted and planned attention.
In a short space of time, you will be motivated, incited and inspired.
More attention in sales and distribution
Do you want to sell easier and better and be more successful? This is possible with real, lived attention. In this course, JCB shows you how to make use of the “hardest currency in the world”.
You will automatically get the attention of your colleagues and superiors when it comes to your career
The book on the subject
ACTION
Salary
Jon Christoph Berndt says: “Attention is the hardest currency in the world.”
With trenchant observations and vivid examples, Jon Christoph Berndt sensitizes us to the number one contemporary issue. It is elementary for all of us – privately, in business and socially.
He shows us new ways of giving ourselves genuine attention again through real listening.
And describes how we can create a world in which everyone no longer shouts “Pay attention to me!” and “Buy me!” – and what the people in front of us will gain from this in terms of emotional and material benefits.
Video: JCB about this book
Getabstract
“The book is, on the one hand, an astute analysis, on the other, a pamphlet with strong opinions and, last but not least, a practical guide … This multi-layered approach makes the briskly written and eloquent book a fruitful read for almost everyone …”
Press comment Absatzwirtschaft
“Whoever gives it will be given it, that precious attention. With many examples, the author introduces us to successful cooperation. Berndt gives the reader a boost to set the right impulse at the right time”
