For good sales and numbers without the hassle of “selling”
This is how salespeople and freelancers achieve the decisive pull effect.
Moving forward more easily with brand-driven sales – energetic and enjoyable:
Those who laugh, learn: Selling becomes attractive, confident, and captivating.
Discover the modern way of selling: Selling without selling – irresistible, joyful, and without discounts – by leveraging the right strategy and a strong brand.
Jon Christoph Berndt explains clearly and humorously that it’s not primarily about what a product can do. The core of selling lies in what is exciting and emotional. Because buyers and decision-makers have feelings too! B-to-B works just like B-to-C – real “rockstar selling.”
In his presentation, you will learn how to harness the power of emotions and branding to empower your sales team with what makes a difference at the point of sale: genuine enthusiasm, true conviction, and credible emotions. This is how selling is done today!
In the “Rockstar Selling” workshop and training, Jon Christoph Berndt shows participants that the key to sustainable sales success lies in a changed mindset and approach: selling with substance, purpose, and emotion.
Once initiated, the change process should be continuously supported—both through formal training and coaching as well as informal interactions among employees. Internal measures always take precedence over external ones, and Rockstar Selling can only succeed in this way. It not only leads to satisfied customers but also to delighted customers. And the salespeople are just as enthusiastic.
Sales success keynote speech
Sales success workshop
Sales success training
About Jon Christoph Berndt
The leading expert for sales success
JCB is the CEO of the branding consultancy Brandamazing and has been an expert in sales and Rockstar Selling for over 15 years. His keynote speeches motivate and inspire. Those who work with him move from talking to action – and know exactly what it takes to sell successfully.
to be. Find out more: Here you will find all the information about JCB!
At a glance
All services related to sales success
With Jon Christoph Berndt, there’s nothing off the shelf. When we work together, you receive the exact product and concept tailored for your event. Regarding “sales success,” we offer:
- Keynote Speech on Sales Success: Cover all the essentials in 60-90 minutes on both large and small stages.
- Sales Success workshopInteractive and intensive work together on your own sales success, in smaller groups and absolutely personal.
- Sales success training: Learn how to live “Sell like a rock star” every day and put it into practice. Practical and at eye level, in small groups and in 0.5 to 2 days.
Contact us, we look forward to connecting with you.
This is how it works: Rockstar selling
Rockstar Selling focuses on the success factors of emotion and branding – it embeds them in the minds of marketing strategists and salespeople, ensuring you the competitive edge in the market. The magic words are “Love Brands,” “Content Marketing,” and “Storytelling.” With these, you can make a tangible impact in sales and marketing.
That’s what our customers say:
“Excellent products need excellent ambassadors. He impressively conveyed this to us at the sales conference. He is pioneering in every respect and inspires us all to improve. I’ve rarely taken away so much – and had a good laugh while doing it.”
Sascha Dyckerhoff
Sales Director, Stada
“350 sales colleagues from 16 countries at our Summer Sales Meeting in Hungary: Jon Christoph Berndt explains complex issues in a way that captivates an international audience. And he does it in English. When he speaks, you listen. Fantastic!”
Peter Janssen
CEO, MTD Europe/Wolf-Garten
“We had 1,600 inside sales employees at our conference ‘Move’ in Berlin, and Mr. Berndt inspired them in eight major events titled ‘Sell Brands More Assertively!’ He knows how to present the topic in an emotional, engaging, and pedagogically coherent manner, ensuring it resonates with the participants.”
Bernhard Köthenbürger
Director Marketing, Sonepar Germany
Successfully leveraging disruption and transformation.
What do you, your company, and your employees need to not only be powerfully and well-positioned in times of change but also to actively drive transformation and disruption? In this audio course, Jon Christoph Berndt makes you future-ready and explains how to complement what you currently have in a forward-thinking way.
Rockstar selling for all occasions
Sales expert JCB knows: “Hard selling” is a thing of the past. Today, people don’t just want to buy; they want to be courted, flattered, and wooed. The provider-customer relationship is a game at the highest level. With the Rockstar Selling approach, become a big name in sales: The heart leads the head, and success is built-in.
The strategic brand consultancy
Genuine brand work with a clear brand strategy, both digital and offline, ensures that corporate brands will be successful in the future. You can’t do without it! JCB ensures that your company – through the branding consultancy Brandamazing – is well-positioned, recognizable, and successful.
The Rockstar Selling Workshop
In the Rockstar Selling workshop, JCB transforms the thinking and actions of your colleagues: towards emotionality, storytelling, and ultimately, better sales results. Rockstar Selling ensures not just satisfied customers but also delighted ones. And equally enthusiastic salespeople.
The book on the subject
Simply Distinctive!
Summary
Somehow everyone is now a “brand”. That alone is no longer enough. How does a branded company become a truly distinctive one? How does it gain its distinctive identity in the daily battle for the favor of customers and consumers – and thus the attention it deserves? And how does it leverage this attention for increased sales, revenue, and profit, benefiting all stakeholders involved? Henkel & Berndt explain why traditional “branding work” alone is insufficient and how to achieve true distinction. And they get to the point about how to be distinctive. For the success that everyone needs and to be what everyone wants to be: future-proof.
With profound insights into these distinctive companies:
- the Engadin St. Moritz tourism region
- the security specialist Abus
- the plant manufacturer Bühler
- the five-star Hotel Neptun
- the household appliance manufacturer V-Zug
- the conveyor technology experts Lindig
- the vacation region of Mecklenburg-Vorpommern
…
Videos: Henkel vs. Berndt on what makes companies truly distinctive
Henkel & Berndt in a constructive dispute about how it really works (and how it doesn’t):
- Episode 1: Strong stories: Best-case Engadin St. Moritz Tourism
- Episode 2: Nearby makers instead of always Steve Jobs: Free from Apple, Amazon, Adidas
- Episode 3: Successful combination of courage, simplicity and consistency: Sixt & Co.
- Episode 4: The hardest currency in the world: the battle for attention
- Episode 5: Example hotel industry: The supreme discipline of distinctive hospitality
Videos: Distinctive conversations with the creators in the book.
To all videos: JCB on-site at the distinctive companies.
In conversation with
- Bernd Fischer Managing Director of the Mecklenburg-Vorpommern Tourism Association
- Ariane Ehrat CEO of the tourism region Engadin-St. Moritz
- Christian Bremicker CEO of the security specialist Abus
- Burkhard Böndel Head of Corporate Communications at the plant engineering company Bühler
- Guido Zöllick General Manager of the Hotel Neptun Warnemünde and President of the Dehoga Federal Association
- Dirk Hoffmann CEO of the household appliance manufacturer V-Zug
- Sven Lindig CEO of the conveyor technology expert Lindig
Press Review from Marketing Review St. Gallen
“Berndt and Henkel provide a ‘hands-on’ battle plan for the daily fight for the favor of customers and consumers. It is worth noting the selection of case studies examined, as the authors refrain from the usual perennial favorites like Google, Tesla, and Amazon, instead providing deeper and more unique insights into medium-sized companies and service providers from the D/A/CH region.”
