He writes as he speaks–Authentically and in his own words.
Profound, entertaining, perfect for the beach or the bedside.
In larger quantities at particularly attractive conditions:
Striking stories of progress make just as much sense and bring just as much joy in print and on e-readers.
How Companies Make Notable Progress with Their Tangible “What for”
Contribution to Society
Does your company have a truly strong “What For”? It makes tangible what you specifically do to make life better for everyone. As the most important pillar of your future viability, it plays a crucial role in ensuring your continued relevance in the market tomorrow. In their call for greater relevance, the expert duo Dominik von Au and Jon Christoph Berndt explain in detail what defines a contemporary Contribution to Society, how to establish it, and what benefits it brings to everyone involved.
With profound insights into Contribution to Society of…
- Babor Beauty Group – skincare for all your needs made in Germany
- Baerlocher – one of the world’s leading manufacturers of additives for the plastics industry
- Glatt – Process solutions for the development, refinement and production of powdered solids
- Heinz-Glas – Hidden champion of the glass packaging industry for cosmetics and perfumery
- Hoyer – supplying heat and mobility in the 4th generation since 1924
- Jako – Team sports outfitter
- Ritter Sport, Ritter Agrar, Ritter Energie, Museum Ritter
- Uzin Utz – complete supplier for flooring systems
- Wepa – the expert for sustainable hygiene paper
- …
Lived Identity in Disruptive Times – How Companies Become Future-Ready
Future-Ready!
Nowadays, “brand” seems to be everyone’s focus! But in fast-paced, disruptive times, that’s no longer enough. How does a company become truly future-ready and gain the attention it deserves? And how can it leverage this attention for the benefit of all stakeholders, leading to increased sales, revenue, and profit? The expert duo Henkel & Berndt explains why “brand work” alone is insufficient and why being future-ready is now essential. They cut to the chase, outlining exactly how to achieve this transformation.
With profound insights into what it takes to be future-ready in…
- Swiss Life Select – Financial Consulting Based on the Best-Select Principle
- Einhell – Solutions for DIY Enthusiasts and Professionals
- Feldhoff Cie. – Communications agency in the real estate industry
- Proviande and Swiss Apéro – soul food from Switzerland
- Steigenberger Grandhotel and Spa Heringsdorf – Wellness in Usedom
- Edding – mark, decorate, paint
- Kaldewei – Steel enamel bathroom solutions
- …
How Companies Succeed Through Clarity and Desirability
Simply Distinctive!
The experts Henkel & Berndt unveil the secret to the success of truly remarkable companies. By putting them to the test, they document what these companies do decisively better than everyone else—for the success everyone needs and to become what everyone aspires to be: future-ready.
With profound insights into…
- the Engadin St. Moritz tourism region
- the security specialist Abus
- the plant manufacturer Bühler
- the five-star Hotel Neptun
- the household appliance manufacturer V-Zug
- the conveyor technology experts Lindig
- the vacation region of Mecklenburg-Vorpommern
- …
Why We so Often Miss It, and How to Get What We Want
Getting Attention
Jon Christoph Berndt says: “Attention is the hardest currency in the world.” With sharp observations and vivid examples, Jon Christoph Berndt raises awareness of today’s number one contemporary issue. It is fundamental for all of us—personally, professionally, and socially. He shows new ways to foster genuine attention through authentic listening. Berndt envisions a world where not everyone is shouting “Notice me!” and “Buy me!” at the same time. Instead, he illustrates how true pioneers can benefit both emotionally and materially from embracing this shift.
Sharpen Your Profile with Human Branding
You, Yourself, Are the Most Powerful Brand!
What Makes Your Heart Beat, What Ignites Your Passion – and What Do You Absolutely Want to Avoid? Especially in challenging times, it’s crucial to sharpen your profile and position yourself clearly as a brand. The key to achieving this lies in Human Branding. This technique makes the success secrets of strong brands applicable to individuals. It helps you distill your uniqueness and understand how to live it while making it tangible for others. With Human Branding, you are guaranteed to reach your goals, both professionally and personally.
The Human Branding Handbook
You, Yourself, Are the Most Powerful Brand!
The white foundational book, “The Strongest Brand Is You! Sharpen Your Profile with Human Branding,” serves as a guide to developing your unique brand personality. The yellow practical guide outlines specific steps to truly bring your personal brand to life in all areas of life. With numerous examples of clearly profiled individuals who have reinvented or redefined themselves using branding techniques, this book is an encouragement, a roadmap, and a manual all in one. It inspires readers to set new goals and take the necessary actions to make their planned brand success a reality.
How Companies Use the Power of Branding to Lead the Pack – and Keep Others at Bay
BENCHMARK BRANDS
BENCHMARKS
What makes a company distinctive and desirable?
Why do some companies achieve great success seemingly effortlessly, while others struggle and remain unnoticed?
Henkel & Berndt explain why consistently lived brand orientation is no longer just for the big players. They distill what makes a company a true benchmark: it achieves the success everyone desires. It becomes an inspiration, a trailblazer, and a permission-giver for others while staying future-ready.
They unveil the secret to the success of genuine benchmark companies—documented here with unflinching honesty.
With profound insights into benchmark companies…
- Edding
- Busch-Jaeger
- Bünting Tee
- Easy Credit
- Kaldewei
- Schramm Werkstätten
- Wertgrund Immobilien
- Hotel Castell
- Arnold Metallverarbeitung
- …
What Strong Brands Need Today
BRAND NEW
How must a brand be positioned today to be heard amid the media noise of ever-louder advertising messages? Or is brand management an outdated concept that no longer serves as a key to increased revenue and profit? Two renowned experts engage in a provocative debate on the merits and pitfalls of branding strategies and their varying degrees of successful implementation. Prof. Dr. Sven Henkel shares insights from research and academia on the secrets of strong brands, while Jon Christoph Berndt explains how to harness this power for one’s own company.
With profound insights into brand-strong companies…
- Mennekes Elektrotechnik
- Opel
- Lufthansa
- Sonepar Germany
- Liqui Moly
- Sofitel
- Komenda
- Weingüter Geheimrat J. Wegeler
- …
