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With a guarantee of success: Inspiring keynote speeches by JCB.

The keynote speech for you is a one-of-a-kind experience (after all, you’re not off the shelf either).

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Brand Success, Human Branding, Selling, Attention, and Contribution to Society:

Metathemes Keynote speeches with JCB – Those who are moved by him take action.

A good speech is a valuable gift. To be enthusiastically received, it should be carefully chosen, presented, and delivered. It can essentially be anything, except one thing: boring.

The top speaker Jon Christoph Berndt speaks worldwide, in German or English. So far in 23 countries from Kiev to Milan, from Paris to Los Angeles. He is the opener or the closing speaker of an event; he engages the “death zone” and breaks the “pudding paralysis” after the lunch break; he delivers the dinner speech. He speaks in front of 3,000 people in Frankfurt’s Exhibition Hall 1 as well as in the boardroom or in a private circle by the fireplace. He speaks to managing directors, sales staff and trainees as well as managers and freelancers. Or simply to all your employees, for example on your anniversary celebration. As a moderator, he also ensures that your event is thematically, conceptually, and logistically cohesive. Above all, he doesn’t just speak to people; he engages with them interactively and appreciatively.

His maxims: 1. Speak the truth (“This is how it is!”), 2. Make an impact (“He’s talking about me!”), 3. Ignite action (“Now I’m getting started!”). Jon Christoph Berndt’s keynote speech is guaranteed to be on point, both in terms of topic and content, as well as timing and the intended success. Also for this reason: Jon Christoph Berndt does not deliver a keynote without a detailed preliminary conversation. And certainly not off the shelf; because you and your event are not that either.

Let’s talk in person.Also about whether a keynote workshop or a keynote speechis more appropriate (or a combination of both) and to what extent training and coaching subsequently reinforce the desired effect and secure it in the long term.

About Jon Christoph Berndt

Eye-opener, impact-maker, activator.

JCB is the owner and managing director of Brandamazing in Munich and a navigator in transformation. Those who work with him move from talking to action – and know exactly what it takes to be future-ready (more about him).

The topics and focus areas.

Keynote speeches from JCB

They have strong content and are timelessly on trend. And they are as contemporary as they are future-oriented and capable of gaining a majority. What he says and how he says it concerns everyone and impacts all.

The keynote for you carries the title that only yours has. And it contains the content that only yours has. (And maybe the keynote workshop the good alternative …)

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Plan your event

FAQ

What is an interesting topic for you?

The topic should be chosen as carefullyas the focus of your event. It should not only fit perfectly but also have the appropriate connections to your other program elements. Above all, it should be defined as narrowly as possible while being as broad as necessary to engage all your guests and excite them in your desired manner.

The truly interesting topic is only on trend for you when it is derived from the company’s situation and current issues:

  • Where do we stand operationally – in the market, as a brand, in marketing?
  • What challenges do we face with our situation and our strategy? For example, a pronounced me-too problem (“We have nothing that others don’t also have!”), no clear target audience, no tangible “what for,” resulting in no immediately apparent justification for existence, insecure marketers, inadequate response to marketing trends, and low margins due to high discounts…
  • What challenges do we face with our employees? For example, a weak employer brand, many company residents and few creators, high absenteeism, low identification with the job and the company, increased instances of quiet quitting, high turnover, resistance to new ideas and change, and a decreasing number of applicants…
  • What challenges do our marketers generally face with the brand? For example, no distinct brand and no clear identity in the crowd, inadequate brand management and low brand value, insufficient planning, no sharply defined USP, and a weak value proposition, challenging benefit arguments in marketing, low loyalty, and a low fan base…
  • How do we ensure that we remain a desirable and powerful brand on the market in the future?

Many clients want to learn about social media, customer journey, brand marketing, or content marketing at their events… They are also interested in topics like tech and AI, definitely something that is widely discussed. Something from this selection always fits in some way (or will be made to fit). For the target audience, this quickly leads to even more question marks in their minds, especially where there is already a sense of information overload and confusion about what is truly relevant.

Therefore, a topic is truly relevant for your event when it strikes a chord with the times and captivates the audience. It is not enough to jump on a seemingly fitting, often short-lived trend. We will discuss what is optimal for you!

What is the right content for your event?

The optimal keynote speech for you contains content that addresses your central questions clearly, provocatively, and in a way that adds value. And turns question marks into exclamation points. It provides a seamless introduction (the content connects to the personality, situation, and challenges of the company) and an equally smooth transition into the rest of the day and beyond. And, most importantly: The content activates participants and fosters changed thinking and behavior. It sparks fruitful discussions, has a lasting impact, and drives change.

The individually tailored keynote speech does not come “out of thin air”; rather, the content is rooted in what distinguishes your company. He builds on that and further develops the familiar—moving it in the desired direction that intentionally brings more substance, strength, and relevance. In this way, the keynote speech encourages your participants to reflect and, most importantly, to rethink and take action. Many “thinkers” (and surely some passionate skeptics) will emerge as individuals who make things happen: they get moving, act in new and different ways, and set examples! This includes each person consistently engaging in effective content marketing at their various touchpoints that contributes to their own brand and, above all, to the corporate brand.

How can I recognize the right speaker for my event?

You can recognize the best professional speaker for you primarily by the following traits:

  • They are personally reachable before the assignment is confirmed.
  • They desire an extensive preliminary conversation.
  • They demonstrate a clear understanding of your industry and market and have relevant information prepared for the preliminary discussion.
  • They collaboratively develop the topic and title of the keynote speech with you.
  • They provide suggestions for key points and content.
  • They discuss with you the value of follow-up training and coaching for further reinforcement.
  • They engage with your industry and target audience, both offline and online, prior to their appearance.
  • They arrive on-site well in advance and get to know your team.
  • They work together with the event organizers and moderators to ensure that their appearance is cohesive.
  • If permitted, they view the contributions of other speakers before their own presentation.
  • During their speech, they take a clear stance, constructively polarize, and encourage discussion and counterarguments.
  • They address the contributions of previous speakers.
  • They speak with the audience rather than to them, engaging listeners on an equal level and allowing them to express their thoughts, even coming down from the stage if necessary.
  • They inspire laughter (with lasting joy being more important than fleeting fun).
  • They are smart, spontaneous, and “shine” live.
  • They are approachable, meaning they are available for opinions and questions after their speech (if possible and desired).
  • They offer a suitable book for further reading that is both profound and easy to read (and that they have authored themselves).

Beyond this, a top speaker is indeed a top speaker when you believe they are one—booking them, continually inviting them back, becoming a fan, and gladly recommending them. After all, the brand of a top speaker is defined by what others say about them behind their back…

Why is JCB the right speaker for our event?

Your business is as unique as mine. Therefore, the keynote speech must be tailored accordingly, and the keynote speaker must first engage in an intensive conversation with you before being optimally briefed and prepared to address your participants. It starts with communication in advance: first comes the topic that perfectly fits you and your event, and aligns with your objectives: customer loyalty, incentives, awakening, impact, motivation, lived change, or the beginning of a new era… The topic is either already established,or we discuss it and refine it together. Then comes the title of the keynote, which sparks curiosity and anticipation. We will formulate it together.

Finally, the keynote speech itself will be as professional as it is successful: I deliver 100%. I have not only the background and experience but, most importantly, the compelling content, memorable storytelling, and a strong sense of humor: those who laugh, learn. Against this backdrop, I leave the impression needed to ensure long-term profit for all. This is enriching for your event and valuable for your business, both internally (regarding your employees as your most valuable asset) and externally (concerning your customers, service providers, and opinion leaders). Especially in terms of each individual’s continued successful path, which ultimately pays off for you as well. I help companies and individuals move forward more quickly, and I contribute to ensuring they take the lead.

I have been an expert in my field for over 19 years:

  • Profiling and brand building – for a clear identity in the crowd.
  • Transforming people into brand personalities – with Human Branding.
  • Gaining planned attention from customers and consumers – especially in the digital transformation.
  • Selling without discounts – leveraging the appeal of the brand.
  • Ensuring innovation and future readiness of companies – knowing their “what for” and making their contribution to society.

I speak for small and medium-sized clients and organizations as well as international corporations. They come from all industries and many countries. These are the ones whose actions I understand and wholeheartedly support.

Additionally, I offer five pro bono events each year. I dedicate them to those who make a special contribution to improving coexistence in society.

Each of my keynote speeches is unique.

What is JCB’s claim?

This is what I stand for: As a speaker, I aim to be as senior as I am steadfast, as agile as I am flexible, and as profound as I am entertaining. I am well-informed, storytelling-oriented, and humorous. I speak for startups in tech and AI just as much as for established corporations in long-standing industries that feel like they have always been there. All my clients share a common goal: they want to make their companies future-ready and success-oriented.

As my value contribution, I provide firsthand information at the intersection of their world and my business. I enrich the discussion, provoke meaningful engagement, and foster fruitful conversations—on the day of my keynote and especially afterwards. To ensure this, I take a clear stance, constructively polarize, and deliver content that your future successful participants can immediately use for themselves (and thereby for you). I do this inclusively, meeting attendees where they are in their realities.

I ensure that the managing director of the medium-sized company gains new perspectives on her thinking and actions just as the Group Marketing & Media Communication Director of the publicly listed corporation does on his. Additionally, my keynote offers real value for junior and non-specialist participants at your event. Most importantly: practical relevance for all. Every individual has the right to take actionable takeaways from your event for their journey ahead. As motivation with substance to think differently, act anew, and—most importantly—get started. They also have the right to a good dose of entertainment (because it simply makes everything easier…).

In my keynote, buzzwords like “disruption,” “new work,” “digitalization,” and “agility” gain usable substance (or I don’t even address them).  The audience receives a tangible idea of how they can concretely move from talking to action regarding these topics. So it doesn’t have to be as I often hear at relevant tech conferences: “Have a drink every time someone says ‘disruption’.”

The customer’s word reveals the truth:

“We had 1,600 inside sales employees at our conference ‘Move’ in Berlin, and Mr. Berndt inspired them in eight major events titled ‘Sell Brands More Assertively!’ He knows how to present the topic in an emotional, engaging, and pedagogically coherent manner, ensuring it resonates with the participants.”

Bernhard Köthenbürger

Director Marketing, Sonepar Germany

“Well-informed, entertaining, and compellingly to the point – Mr. Berndt highlighted the brand of Usedom Island at the Tourism Talk and clearly demonstrated why living the brand is worthwhile. We are grateful for the important insights and the professional moderation; we would gladly invite him again.”

Thomas Heilmann

Spa Director, Kaiserbäder Insel Usedom

“He excels in knowledge transfer through keynote speeches, workshops, and coaching. He is the creator of Human Branding and has made it well-known in the DACH region. As a keynote speaker, he masterfully combines content with rhetorical finesse, entertainment, and insight.”

Nicole Schillinger

Head of Investor Relations, Sixt

Contact us

More from Jon Christoph Berndt

With the power of clear positioning, I support companies and individuals in their transformation – for sustainable profit and fun at work. (I answer the phone myself :-))

Talk to me about your ideas

Keynote Workshop as an alternative to the keynote speech.

When there is more time; when we want to delve deeper; when greater activation is the goal… Then the 2- to 4-hour workshop is the alternative. He engages the participants more, creates an even greater impact, and activates them more resolutely.

To the keynote workshop

Training ensures transformation

After the keynote speech comes the time for consistent rethinking, redoing, and improvement. Targeted training plays a crucial role in this. In addition to content and methodology, company-wide integration is also important.

Coaching

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