For the distinctive and compelling appeal
This is how companies and individuals become future-ready
Products are merely bought, but brands are even loved:
Your brand is what people say about you behind your back
Companies and organizations that are true and strong brands (especially because they are perceived as such) are already successful today and will remain so in the future. This is because they rely not only on the strength of their products and services but above all on the power that their brand image unleashes. How you and your participants can achieve this is made unmistakably clear by JCB in lectures and keynote speeches, workshops, and training sessions. And especially, what everyone stands to gain twice over : first, in finding and retaining the most suitable employees , and second, in turning prospects into customers and customers into fans who happily recommend you to others.
You definitely need a brand as well; you can certainly do it, and you should start right away. JCB says: “What you do is your life. And your clearly lived and experienced brand is your life insurance.” In a way, you already are a brand —people perceive you, have thoughts and feelings about you, ask for discounts (or not), place orders and buy (or don’t). It all depends on whether your brand is advantageous or just okay, compelling or discount-driven, strong or weak…
JCB brings to the stage how your participants can optimally leverage the power of branding, encompassing strategy and positioning as well as sales and all other employees as enthusiastic and inspiring brand ambassadors. And the deeper impulse workshop and the especially engaging training are alternatives and additions that provide significant resonance and impact.
You will experience it just like your participants: branding work not only makes sense for everyone, but it’s also a lot of fun for all. Especially when everyone pulls together for a common (brand) goal. #todayfortomorrow
From short & concise to ongoing & sustainable.
The formats for 100% Brand Success
It depends on where you stand and what you plan to do: After the initial conversation, we will discuss format, title, key areas, focus benefits… and especially how it integrates with your present and future needs:
- Keynote speech “Brand Buccess”: In 45-90 interactive minutes, we cover all the essentials; with humorous depth and immediate takeaways that have an instant impact.
- Keynote workshop “Brand success”:In 1.5 to 4 hours with up to about 100 participants, dive in deeper and work harder; the starting point for everyone to make good even better.
- “Brand Success” training: The deep dive (especially with the leadership team and the sales team) at eye level; featuring clear commitments and an increasing number of enthusiastic participants.
We’ll discuss which format with which key topics is optimal for you and your challenges. (Always essential: practical relevance, activation, fun).
Keynote speech "Brand Success"
Workshop "Brand Success"
"Brand Success" training
What customers say:
“Mr. Berndt has succeeded in raising awareness among our partners that by working together with collective (brand) efforts, we can achieve the most and turn our customers into fans. He conveys this in an entertaining yet impactful way. It’s a pleasure to listen to him. We look forward to more projects!”
Jens Fischer
Managing Director, Gehe Pharmahandel
“Mr. Berndt has shaken up the conventional equipment manufacturers in our association: No one left the room the same way they entered. The impact of his presentation is still felt in numerous sales and marketing strategies of the member companies. What more could one want?”
Dieter A. Heinz
President, GATE German Airport Technology Equipment Association
“Mr. Berndt enriched our brand gala with professionalism and entertainment. He is an excellent speaker and a recognized expert in his field, equipped with outstanding moderation skills. We are already looking forward to more collaborative projects.”
Susanne Meyer
Dept. Head of Corporate Communications, Sonepar Germany
Short and sweet: the #todayfortomorrow principle
Everyone who wants to be rightfully relevant in the market tomorrow should lay the foundation for their future actions today. This includes 1. their brand personality and positioning, 2. their Contribution to Society with their “what for,” and 3. a long-term plan for how to engage, involve, and empower employees as brand ambassadors. As a result, they will be strategically relevant in the market tomorrow, attract and retain the right people, and turn their customers into fans. This is lived #todayfortomorrow with Fun@Work.
#todayfortomorrow makes you future-proof
#todayfortomorrow is your future-ready project that, once initiated, should never stop. The optimal strategy: continuously strengthen your brand for the best planned future through ongoing smaller and larger initiatives. Especially by empowering people step by step to contribute their value to create an irresistible brand experience.
The “Brand Success” workshop goes deeper
Companies need more individuals whose calling is to advance both themselves and the company. This workshop provides the initial spark to turn employees into enthusiastic brand ambassadors.
Strategic brand consulting lays the foundation.
Profound positioning work—serving as the best foundation for stories, social media, and empowerment—ensures that you will stand out in the crowd in the future. Because true “branding” is not just about beautiful logos, vibrant colors, and stylish fonts…
LinkedIn learning course: JCB introduces branding
In this audio chart course, he emphasizes how fundamentally important genuine branding is for business success: what branding really is, what it entails, and how it impacts —especially—what you will gain from it in the future. He explains step by step how to achieve it. It’s not overly complex, but also not so easy… It is essential for your success.
The book on the subject
Future-ready!
Summary
“Brand” seems to apply to everyone these days! However, that is no longer sufficient in fast-paced, disruptive times: How does a company become a truly future-ready organization and gain the attention it deserves? And how does it leverage this attention for the benefit of all stakeholders, leading to increased sales, revenue, and profit? The expert duo Henkel & Berndt explains why “branding” is no longer enough and how nothing can move forward without being future-ready. They get to the point of how to achieve this.
With profound insights into the future readiness of
- Swiss Life Select – Financial Consulting Based on the Best-Select Principle
- Einhell – Solutions for DIY enthusiasts and professionals, for home, garden, and leisure
- Feldhoff Cie. – Communications agency in the real estate industry
- Proviande and Swiss Apéro – soul food from Switzerland
- Steigenberger Grandhotel and Spa Heringsdorf – Wellness resort on Usedom
- Edding – mark, decorate, paint
- Kaldewei – Steel enamel bathroom solutions
…
Video: JCB about this book
Videos: Conversations with the future-ready creators featured in the book
All videos: JCB on-site with future-ready companies
In conversation with
- Andreas KroissCEO of Einhell – Tools for DIY enthusiasts in the home and garden
- Paul Jörg Feldhoff Chairman of Feldhoff & Cie. – Premium communication and networking in the real estate industry
- Tom ZellerManaging Partner of Feldhoff & Cie. – Premium communication and networking in the real estate industry
- Carsten Willenbockel General Manager of the Steigenberger Grandhotel Spa Heringsdorf – Wellness Resort on Usedom
Press comment: Marketing Review St. Gallen
“The book stands out primarily for its very authentic language, which thankfully seems to genuinely come from the pens of the two authors… Anyone involved in marketing and especially branding in a professional context will not regret reading this book.”
