For the relevant “what for” as the number 1 success factor
This is how companies and individuals achieve a contemporary face in the crowd.
Future Shapers of Contribution to Society with JCB:
The “why” was yesterday: only the giving “what for” makes #futureready
The constantly discussed “purpose” has run its course. The “why” feels strangely out of place in today’s world… Simply because a mere “why” is entirely sender-centered, even selfish. It’s completely counterproductive and, after the end of the Faster!-Higher!-Further! era, a poison that hinders success in a way of doing business that must keep up with the times.
JCB uncompromisingly gets to the heart of what is crucial today and especially tomorrow: Others come first! It’s now primarily about “What’s in for them?”—the tangible Contribution to Society— and only then comes the personal benefit; “What’s in it for us?” That makes all the difference. For tomorrow’s success, the recipient-oriented “what for” must be worked out and consistently made tangible at the contact points. From those who are leading today and want to stay ahead tomorrow.
This is how the tangible, service-oriented Contribution to Society is created—it’s the modern-day life insurance for companies and freelancers. Whoever truly makes this contribution is essential; and in turn, they automatically benefit as well: They are welcomed, sought after, hired, purchased from, and recommended. And they attract and retain the good employees that everyone is striving for.
In his keynote speech, Jon Christoph Berndt makes it clear what is essential for a coherently formulated and actively lived Contribution to Society. This provides immediate, actionable inspiration for everyone.
And then there is the in-depth Impulse Workshop and the especially activating Training, which take it further are the alternatives and additions that give resonance and impact even more room to unfold. JCB makes it even more inescapably clear here, with and for everyone, that without a tangible “purpose,” nothing works anymore; and how to create it and continuously deliver it time and again.
A keynote speech as an introduction, and longer & deeper sessions for future professionals.
Formats for the Path to the “what for”
Jump straight into the key element for successful future-proofing? Or first raise awareness, engage, and activate a broader circle of employees, partners, and customers?
- Keynote Speech “Contribution to Society”: From the selfish “Why” to the service-oriented “Purpose” in a dynamic early-adopter session with JCB; paving the way to gaining an edge.
- Keynote workshop “Contribution to Society”2 hours or half-day, 20 or 100 participants; here, things really take off when it comes to constructive accountability (with a fun guarantee).
- Training “Contribution to Cociety”: Ensuring that what will be so essential in the future truly resonates, and everyone becomes a co-creator.
There is no single path; but there is YOUR path to lived Contribution to Society. Let’s discuss which one, how, when, and with whom is ideal for you.
Keynote speech "Contribution to Society"
Keynote-Workshop Lecture "Contribution to Society"
Training "Contribution to Society"
Customer feedback speaks the truth:
“350 sales colleagues from 16 countries at our Summer Sales Meeting in Hungary: Jon Christoph Berndt explains complex matters in a way that captivates even an international audience.” And he does it in English. When he speaks, you listen. Fantastic!”
Peter Janssen
CEO, MTD Europe/Wolf-Garten
“I am very pleased that your keynote speech, ‘You Are Your Strongest Brand!’, was so well received at the Orthopedists’ Conference. And I wouldn’t be surprised if it leads to more engagements. Quality always prevails!”
Simone Gebler
Corporate Communications Officer, Bauerfeind
“Excellent products need excellent ambassadors. He made this impressively clear at our sales conference. In every respect, he is a trailblazer and inspires all of us to do better. Rarely have we taken so much away—and had a good laugh while doing it.”
Sascha Dyckerhoff
Sales Director, Stada
JCB of all people – why with him?
Why JCB is the expert for your “Contribution to Society”
He placed the topic in the German-speaking world in 2021; most recently with the debate book “Contribution to Society,” co-authored with the top family business consultant Dominik von Au. Together, they bring firsthand knowledge from the “purpose machine rooms” of numerous pioneering companies.
JCB brings it to the stage and into the learning spaces (with eyes and ears allowed to steal the show :)).
The Contribution to Society ensures relevance and essence.
Your “what for” fosters employee identification with the company; applicants are drawn to you and stay for the long term. It makes your responsible attitude tangible. And thus creates attention and attraction both in the region and with suppliers, prospects, and existing customers. This gives you the right—and even the obligation—to thrive in the market in the future.
JCB says on television what it’s all about.
When n-tv requests a live interview, RTL for “Aktuell” or ARD for “Plusminus”, my focus—unlike in the past—is increasingly on the tangibility of companies and whether they are fulfilling their vital role in society…
Tougher Approach: Workshop “Contribution to Society”
In the workshop, I hold your participants accountable in an eye-opening and constructive way: “How will YOU ensure that starting tomorrow, others truly benefit from what you do?” It will rock, I promise!
The book on the subject
“Contribution to Society”
Summary
Does your company have a really strong “what for”? It makes tangible what you are specifically doing to ensure that everyone benefits. As the most important pillar of your future viability, it significantly ensures that you remain relevant in the market tomorrow. In their plea for greater relevance, the expert duo Dominik von Au and Jon Christoph Berndt explains in detail what characterizes a contemporary Contribution to Society, how to establish it, and what benefits it brings to all stakeholders.
With profound insights into the Contribution to Society from
- Babor Beauty Group – skincare for all your needs made in Germany
- Baerlocher – one of the world’s leading manufacturers of additives for the plastics industry
- Glatt – Process solutions for the development, refinement and production of powdered solids
- Heinz-Glas – Hidden champion of the glass packaging industry for cosmetics and perfumery
- Hoyer – supplying heat and mobility in the 4th generation since 1924
- Jako – Team sports outfitter
- Ritter Sport, Ritter Agrar, Ritter Energie, Ritter Museum
- Uzin Utz – complete supplier for flooring systems
- Wepa – the expert for sustainable hygiene paper
Video: JCB about this book
Videos: Conversations with the pioneers from the book.
To all videos: Dominik von Au and JCB on site at the companies with a strong Contribution to Society
In conversation with
- Isabell Bonacker, Co-Owner of the Babor Beauty Group – Skincare made in Germany
- Thomas and Markus Hoyer, CEOs of the heating and mobility supplier Hoyer
- Nadine Sprügel, CEO of the team sports outfitter Jako
- Julian Utz, Executive Board Member at the complete flooring system provider Uzin Utz
- Philipp Utz, Executive Board Member at the complete flooring system provider Uzin Utz
