High-impact & activating: Keynote workshops with JCB.
Fighting together for the best action – and for your best results.
After the keynote or instead, 2 compact hours or 1/2 day:
Dig deeper into the topic, get to the heart of the matter, and engage with life more sustainably
The keynote workshop is often the particularly effective alternative to a keynote speech. Pure keynote speeches are becoming shorter on average: where 90 minutes used to be the norm just a few years ago, today it is increasingly common to see only 60 or even 30 minutes. Quite a challenge, especially when something substantial needs to come across and stick in the minds of the audience.
In the keynote workshop—both on-site and remote—we have more time and depth. More information resonates with your participants, and your event, along with your presence as a speaker, is remembered more strongly. For me as a speaker, this is an opportunity to focus more on you, your goals, and challenges, as well as on your participants. I pay special attention to all the qualities that define a classic keynote speech: particularly impulsiveness, humor, and activation.
The keynote workshop with Jon Christoph Berndt lasts between 1.5 to 4 hours, depending on the situation and briefing, and is suitable for up to about 100 participants. It is highly interactive, engaging everyone right to the back row, transforming listeners into active participants who learn playfully, anchoring knowledge sustainably, and ensuring that each person takes away individual, immediately actionable learnings.
The combination of both formats on the same day is particularly popular: first, the keynote for all, followed by the in-depth workshop for a select few (especially when it leads into working groups after the keynote).
Workshop "Brand Success"
Workshop "Human Branding"
Workshop "Selling"
Workshop "Attention"
Workshop "Contribution to society"
About JCB
Positioner, Profiler, Trailblazer
JCB is the owner and managing director of Brandamazing in Munich and a navigator in transformation. Those who work with him move from talking to doing – and know exactly what it takes, to be ready for the future(more about him).
The topics and focus areas.
Keynote workshops for more success
I don’t speak to the participants, but with them; and I do so largely without PowerPoint. We discuss on equal footing and engage in constructive debates; we also share genuine laughter. This way, everyone is excited and motivated, taking away substantial insights.
- Workshop “Brand success”: Making the company future-ready with the power of the brand.
- Workshop “Human Branding”: Securing the advantage with distinct personalities.
- Workshop “Selling”: Turning customers into fans with meaning, substance, and relevance.
- Workshop “Attention”: Gaining the recognition you deserve and being chosen intentionally.
- Workshop “Contribution to society”: Making significant progress with a tangible “what for.”
Each workshop is individually tailored to your situation and challenges, as well as the needs of the participants. (With JCB, there’s nothing off the shelf.)
More interesting facts
Frequent Q’s & A’s
What characterizes the High-Impact Keynote Workshop?
The optimal keynote workshop:
- Takes a higher-level approach and dives deeper than a standard keynote speech.
- Ensures that conversation occurs among participants, not just from the stage.
- Allows everyone to contribute and feel heard.
- Provides each individual with more takeaways, quick wins, and learnings (there are many powerful expressions for this…) than a keynote speech.
- Is not merely training: it sets strong impulses and creates connections to subsequent learning opportunities, such as in-depth training and coaching.
- Carries the success attributes of a keynote speech: provocative, awakening, and humorous.
- Delivers real impact.
What should a keynote workshop always achieve?
In light of your challenges, your unique topic, and your specific questions, the keynote workshop should always:
- Present knowledge, information, and tips in an attractive and playful manner.
- Provide space for different perspectives, as well as questions and suggestions.
- Allow each participant to be personally and concretely memorable.
- Document the essentials in writing.
- Encourage immediate implementation.
- Be enjoyable.
- Have open connections to further training and coaching opportunities.
For whom does JCB provide keynote workshops, for example?
I conduct keynote workshops in companies that focus on their planned success through enhanced performance via personal development and self-management. They understand that it is always people who advise other people and from whom they buy. People come first, then products and services, and then success follows. With this strategy, they achieve what most only talk about: New Work, especially in the business-to-business environment.
I hold keynote workshops – instead of a keynote speech or as a follow-up – for the employees of:
- Gevas: The financial service provider understands the crucial success factor in selling life insurance, capital investments, and real estate financing. It is the personality of the distinguished freelancer, who, as an expert with their entire experience under the Gevas brand, plays a pivotal role. Here, the human branding training among the top performers emphasizes the increasing importance of personal development, especially as financial products become more complex and interchangeable. This requires the strongest brand for each leader.
- ASW-BW Association for Security in the Baden-Württemberg Economy:Everyone wants security, but hardly anyone wants to pay fairly for it. At the association’s annual conference, the storytelling impulse workshop highlights that facts only inform (boring!), while compelling stories increase hourly rates (exciting!). This is not about wild tales, but rather about real-life stories that come from the heart and resonate with others, focusing on practical implementation in everyday life.
- Bristol-Myers Squibb: Eliquis is a new medication that belongs to the anticoagulant group and prevents blood clotting. The client knows that it will be better accepted by doctors, pharmacists, and users the more convincingly its advantages are communicated. The impulse workshops at the central launch event with hundreds of pharmaceutical representatives pinpoint how to first convince the person so that the product can then convince them.
More from me, with me, for you, with you
With the power of clear positioning, I support companies and individuals in their transformation – for sustainable profit and fun at work. (I answer the phone myself :-))
Brand Consulting for a Distinctive Identity
Genuine brand work with a long-term coherent strategy significantly contributes to your future success: JCB, through the consultancy Brandamazing, ensures that your company is distinctly positioned, clearly recognizable, and strategically successful.
Human Branding Coaching – Transforming People into Brands
Together with me, you will develop your authentic, unmistakable profile. We will work together in a structured manner and always on equal footing, with flexibility in location and in direct exchange and/or remotely. I will accompany you throughout the entire process, including during the rollout (ensuring that everything you do aligns with your brand).
My brand is also defined by what others say about me:
“In the real estate industry, personality is a key success factor: Our ‘Rocket Circle’ leadership program for female executives has benefited from Mr. Berndt’s Human Branding expertise for years. We receive excellent feedback and will continue to rely on him.”
Paul Jörg Feldhoff
Chairman, Feldhoff & Cie.
“We use Human Branding for our emerging talent. Mr. Berndt has provided us with a technique that is both enlightening and effective, clarifying a lot for everyone: What do I want and what do I do? Most importantly – what do I not do? Highly recommended!”
Anja Kalisch-Hinz
Team Coach Children & Youth, SRF Swiss Radio and Television
“It is especially important for our global sales conference to focus on strategy and derivation. Mr. Berndt’s team worked as thoroughly in the execution as they did in the preparation: didactically, in terms of content, and in entertainment value, everything was excellent. Our participants say the same. Hats off!”
Roger Willms
Division Manager Strategy and Sales national, Juzo
