For sustainable improvement:
Positioner, Profiler, Trailblazer
Aim higher, dive deeper: Those who are moved, take action!
Mission Humanity: For 100% Brand Strength, Human Branding, Sales Success, Attention, and Contribution to Society:
“If you want to move people forward, you have to touch them.” Jon Christoph Berndt®
Content-rich, impactful, touching, humorous.
Moving keynote speeches
For 19 years, Jon Christoph Berndt has been taking the stages that move the world. For your event, we have the perfect topic—always individually tailored to you and your participants and personally planned in detail with JCB.
Are you also passionate about brand success, the power of Human Branding, easier sales, gaining attention, and the future topic of meaningful business through Contribution to Society?
Then we should talk!
Especially in-depth alternative to the keynote speech.
Activating keynote workshops
Would you like to address your topic in a particularly profound way and anchor it in the hearts and minds of your participants? And provide them with the maximum value while keeping a tight schedule? Then the highly interactive keynote workshop is optimal.
Together, we will design how your participants can become, for example, convinced and convincing co-entrepreneurs, genuinely distinctive human brands, and future-proof top sellers. Ideally, all at once…
Which topic particularly appeals to you?
Constructive involvement at eye level
Training with heart, mind, and hands.
JCB is all about serious laughter: laughing is learning. Then they’ll be surprised: “Oh, is he talking about me?!?” Of course, who else? Then we will set out to tackle the future, improve what’s good, and inspire and engage others…
Training with JCB: at eye level, uncompromising, and impactful. Because the most valuable investment is your participants’ time—and their motivation, engagement, and commitment. My training needs to be spot on, both face-to-face and remote.
Hold me to that!
For CEOs, executives, salespeople, solopreneurs
Human Branding Coaching
“You yourself are your strongest brand!” It’s essential that you, as a personality in a position of responsibility, are as distinctive as your products and services. Because: cars don’t sell cars, perforated sheets don’t sell perforated sheets, and insurance doesn’t sell insurance.
It’s critical for success that you know what you stand for and how to make it tangible; and that you clarify your goals and the activities needed to achieve them. As a true Human Brand, you will do less and achieve more.
My coaching empowers meaningful action with your tangible Contribution to Society.
Get started for free and progress faster!
Online course “Human Branding”
JCB is convinced: “There is a life before death!” If you see it that way too, but still don’t know how to shape it best…
Then you are not alone; you are in great company with those who have already discovered through the online course what truly moves them in this one life filled with endless possibilities—and what they want to achieve.
21 interactive chapters, numerous work modules, both textual and visual… It’s best not to waste any time; dive in right away and develop at your own pace into a uniquely compelling Human Brand.
About Jon Christoph Berndt
Eye-opener, awareness-raiser, activator.
JCB is the owner and managing director of Brandamazing in Munich and a navigator in transformation. Those who work with him move from talking to action—and know exactly what it takes to be future-ready (learn more about him).
Customer feedback speaks the truth:
“After shaping and refining our brand with Brandamazing, we made it tangible for all employees with Mr. Berndt during a two-day branding event. For me, it was one of the most moving experiences in my 40-year career—especially because of him.”
Uwe Arnold
Owner, Arnold
“I am very pleased that your keynote speech, ‘You Are Your Strongest Brand!’ was so well received at the Orthopedists’ Conference. I wouldn’t be surprised if it leads to further engagements. Quality always prevails!”
Simone Gebler
Corporate Communications Officer, Bauerfeind
“After Mr. Berndt’s keynote speeches at our sales kickoff, all participants agreed: The individual is the ambassador, and the success of the product stands or falls with them. It is impressive how one can convey this with so much humor and yet so uncompromisingly!”
Sabine Kappel
Director, Pfizer
“Charmingly uncomfortable. Jon conveys his extensive knowledge of brand, marketing and human branding humorously and at the same time relentlessly direct. For our seminar participants, his workshops are an asset; we will gladly book him again!”
Sabine Strick
Authorized signatory, Peter May Academy
“In the real estate industry, personality is a crucial success factor: Mr. Berndt has enriched our ‘Rocket Circle’ leadership program for female leaders with Human Branding for years. We receive excellent feedback and will continue to rely on him.”
Paul Jörg Feldhoff
Chairman, Feldhoff & Cie.
“At our global sales conference, strategy and derivation are particularly important. Mr. Berndt’s team worked as meticulously on this as they did in the execution: didactically, in terms of content, and in entertainment value, everything was excellent. This is especially echoed by our participants. Hats off!”
Roger Willms
Division Manager Strategy and Sales national, Juzo
“In B2B, alongside the simply assumed product qualities, the tangible personal qualities are becoming increasingly important. Jon masterfully supports me in telling our story empathetically. Excellent!”
Rainer Kiefer
Managing Director, INEX Solutions
“I developed my brand essence with Jon: ‘Enthusiasm.’ Everything I do since then is consistently aimed at inspiring people—on stage, online, and in the broadcast studio at Germany’s most successful private radio station. Thank you, JCB!”
Paul Johannes Baumgartner
Lecture speaker and moderator, Antenne Bayern
“My goal: To achieve success with a strong brand and effective marketing. Jon provided me with the right guidance, and in coaching, we took the right steps. The result: visibility, differentiation, and attraction from the very beginning and at all touchpoints. I recommend him 100%.”
Matthias charcoal burner
CEO, Koehler Transatlantic
