For true personalities who know, want, can
There is no longer a ‘workforce,’ but rather distinctive co-creators
The original – Only Human Branding is like Human Branding:
Human Brand: Sell better, advance your career more easily, live more contentedly
Actually, it’s clear but often overlooked: Every company becomes successful only through its people, the distinctive, passionate Human Brands.
The method by which you and your colleagues become authentic brand personalities is called Human Branding and comes from brand consulting. and profiles and positions you successfully in the competitive environment. Whether in a keynote speech, workshop, training or coaching – this approach helps you to move forward purposefully and stand your ground noticeably. Human Branding motivates in everyday work life, enables more precise and easier selling, and brings more joy to everyone.
Whether in personal branding or executive coachingtogether with Jon Christoph Berndt, you will answer the essential questions: What defines me? What do I stand for? What do I want? This makes success truly achievable, and you receive the tools for it – the edgy identity, the clear positioning, and the defined strategy.
With the online course you can get started immediately and from anywhere, digitally and agilely in the way that suits you best.
Keynote speech Human Branding
Workshop Human Branding
Human Branding training
Executive Coaching
Online course
Personal Branding
About Jon Christoph Berndt
The inventor of the Human Branding method
Personal Branding expert JCB developed the human branding method 15 years ago. He is managing director of the brand consultancy Brandamazing and profiles companies and people. Become a brand and find out more: Here you’ll find all the information about JCB!
At a glance
All services related to Human Branding
At JCB there is nothing off the rack. When we work together, you get the right product and concept for your needs. On the subject of “Human Branding” we offer:
- Keynote speech Human Branding: On the big and small stage, take away all the essentials in 60-90 minutes.
- Workshop Human Branding:Work interactively and intensively on the success of your own Human Brand, in smaller groups and in a highly personal manner.
- Human Branding training: Learn how to live your brand every day and put it into practice. Practical, at eye level, in small groups, and within 0.5 to 2 days.
- Executive CoachingTailored to you, with scheduling flexibility – personal guidance from Germany’s leading branding expert on your path to becoming a brand.
- Online course: Work on your own brand personality from anywhere and at any time. Free to try.
- Personal Branding: So much more than Consulting. Identify, refine, and set your true goals, and develop your individual path to success.
Contact us, we look forward to connecting with you.
Briefly explained: The Human Branding Method
Human Branding gives people their genuine, distinctive and unique profile. It benefits everyone who wants and needs to position themselves sustainably; in their job as well as in their personal life. Everywhere Human Branding ensures that you are perceived clearly and are truly desirable. This is how you achieve long-term success.
Human Branding for all occasions
JCB is convinced: Not just a few, but all people should be able to realize their full potential. They can benefit from the best version of themselves in all areas of life. In your professional life, the Human Branding method makes you more than just a number in HR, and in your personal life, a distinctive and successful personality.
The online course
Get started immediately and free of charge? Then the online seminar is the right thing for you: 21 clearly structured chapters, 17 actions that help you define your purpose precisely, and 1 path to your purpose – full throttle to your career goal.
The Human Branding keynote speech
Do you want to give your employees the valuable human branding impulse? Then the tailored Human Branding keynote speech is right for you! In a motivating and inspiring way, you will receive valuable impulses on the path to your strongest brand personality.
LinkedIn Learning Course: Human Branding
Do you sometimes ask yourself: Why do others advance in their careers effortlessly while I struggle and make no progress? The answer is: They know what they stand for and what they gain from it. That is the recipe for success. JCB shows you how Personal Branding can make your career easier and more successful.
That’s what our customers say:
“He excels in knowledge transfer through keynote speeches, workshops, and coaching. He is the creator of Human Branding and has made it well-known in the DACH region. As a keynote speaker, he virtuously combines content with rhetorical finesse, entertainment, and insights.”
Nicole Schillinger
Head of Investor Relations, Sixt
“When it comes to keynote-speaking, training and coaching, Jon is outstanding. A well-developped positioning is always only as good as its sustainable delivery which needs to be anchored to peoples’ hearts. In this arena, and in my opinion, he is cutting-edge.”
Xenia zu Hohenlohe
Co-Founder, Considerate Group
“Mr. Berndt’s presentation was the successful opener of our VIP dealer conference. He charmingly and refreshingly encouraged the audience to think outside the box. The concepts he presented sparked ongoing discussions throughout the event.”
Magnus Lauer
Sales Director Germany, Rosenthal
The book on the subject
You, Yourself, Are the Most Powerful Brand!
Summary
What makes your heart beat, what are you passionate about—and what do you absolutely want to avoid? Especially in difficult times, it’s important to sharpen your profile and clearly position yourself as a brand. The key to this lies in human branding. This technique makes the success secrets of strong brands accessible to individuals. With it, you can pinpoint your uniqueness. And you will learn how to embody this uniqueness and make it tangible for others.
This way, you are guaranteed to achieve your goals both professionally and personally.
Video: JCB about this book
Reader’s Voice: Aleks Sternen
This powerful book has changed my life!
Thank you, Jon Christoph Berndt!
“I have been dealing with brands and marketing for as long as I can remember, but this book has changed my life! Jon Christoph Berndt is a pioneer and visionary of Human Branding, having committed to this topic long before the term “influencer” was even coined. His passionate plea to sharpen one’s profile and to establish oneself as a personal brand has given my career a real rocket boost. Thanks to his practical tips, I quickly transformed from a jewelry presenter to a TV-known LIVE shopping personality, thereby becoming a personal brand.
The future belongs to Human Branding—after all, genuine brand personalities are never interchangeable and can withstand any crisis!”
Aleks Sternen: TV live shopping pioneer, jewelry designer & entrepreneur
Press reviews
Manager Seminare: “The book explains to the reader how to become an unforgettable brand … Successful and credible.”
KMU Magazin: “The brand expert encourages people to become aware of their own potential. Checklists, instructions and downloads on the website also provide valuable support.”
clips: “An excellent guide to finding and strengthening yourself.”
