“Your Yourself are The Strongest Brand!”
Become Your Own Brand
Do less, achieve more with the best version of yourself!
What you stand for, what you truly want, and, most importantly, how to make it happen:
As a distinctive personality, you will reach your true goals more clearly and quickly.
Executive Coaching is much more than consulting. In coaching, it’s essential that you first recognize, sharpen, and set your true goals; then choose the best paths to achieve them; and finally pursue them as boldly and consistently as possible. In our multi-option society, most people struggle to answer the initial necessary questions: What are my goals? What am I willing to do to achieve them? More importantly: What will I give up, and what will I consciously choose to leave behind? Because doing more often does not help, and less is the new more. Together, we will develop immediate to long-term optimal answers, 100% practical, in a trusting environment.
My clients in executive coaching are top management personalities, entrepreneurs, freelancers from business, institutions, politics, and academia, as well as those who are “on the verge” of a career leap. They want to know what truly matters in their professional endeavors as well as in their personal lives. They are on a journey toward a life where they are the best version of themselves and feel genuinely fulfilled. Then they achieve the success they truly desire – and their lives fulfill what more and more people wish for: meaning.. Dann haben sie den Erfolg, den sie wirklich wollen – und ihr Leben macht das, was sich ja immer mehr wünschen: Sinn.
The coaching method is called Human Branding and was developed by me 18 years ago: We work with established techniques of branding, which have ensured that you have your absolute favorite companies and products.
Executive coaching is a sensitive field that requires my 100% commitment, full attention, and flexible capacities. That’s why I work with a maximum of 5 clients at a time. (I completed my extensive training as a systemic coach at the IfW Institute for Continuing Education in Munich.)
Learn more about me here. And read more about the coaching process (or we can discuss it personally).
Benefits for Your Journey Ahead
What You Gain from Your Coaching
You will gain entirely new perspectives and insights, both at work and in your personal life. Here’s what you can take away:
- You understand your “what for” and know what you need to do consistently to ensure that it is clear to your surroundings (and to yourself as well).
- You have defined your brand personality, including your values, vision/mission, unique positioning, and your promise.
- You have clear goals and a plan for how to achieve them quickly and systematically.
- You have the emotional guiding principle as the foundation for your marketing; essential parts include your signature stories, which resonate and inspire.
- You have a long-term implementation plan that translates your Human Brand into coherent marketing.
- You are future-ready – prepared for your best future, both professionally and personally.
- You need to do less to achieve more.
We will discuss how to first develop your Human Brand and then consistently live and embody it.
What coachees say:
“The coaching process with Mr. Berndt has provided me with clarity, profile, and guidance. What’s especially important is that after establishing the brand, he critically and constructively accompanies the entire implementation process as the ‘guardian of the Human Brand.’ I am very impressed with him and his work.”
Ralph Rumberg
CEO, Gesco
“I worked with him to develop my Human Brand. The clear focus significantly helped me achieve my goals—both in my partnership with the HR service provider Five14 and in my role at the Federal Association for Digital Economy (BVDW). He saved me some extra rounds of effort.”
Harald R. Fortmann
Executive Partner, Five14
“What I particularly appreciate about Jon is his ability to challenge his clients and give them the courage to believe in themselves even in difficult situations. He speaks frankly and is always empathetic and understanding, making you feel well taken care of.”
Enno W. Steffens
Consultant, Trainer & Speaker for Sustainable Entrepreneurship
Your added value: Why you should work with me
No Comfort Zone
What to Expect
We work intensively, interactively, and purposefully. I challenge and support you. We engage in robust discussions and debate the issues at hand. For this, I ask straightforward questions that will help you move forward and relentlessly follow up. Your time, being the most precious thing you have, is optimally invested.
Crisp Results
What You Take Away
You know your goals and understand how to move forward on the path to achieving them. You need to do less to achieve more of what is essential for you. You feel relief because you no longer have to be “on” all the time, everywhere.
Ongoing Support
What Fits Long-Term
I will accompany you on the entire journey to your optimally tangible Human Brand: from finding, briefing, and managing service providers to achieving goals and efficiency monitoring, adjustment, and optimization… As much as necessary and as little as possible.
Often Imitated, Never Achieved
The Creator of Human Branding
JCB developed the Human Branding method 18 years ago. He is the owner and managing director of Brandamazing in Munich and a navigator in transformation. Those who work with him move from talking to action – and know exactly what it takes to be future-ready (learn more about him).
More interesting facts
Regarding the Outcomes
Your Human Brand
We will develop your brand personality, both textually and visually. This includes, above all:
- Your brand core and brand values
- Your unique positioning
- Your contribution to society along with your “what for”
- Your vision and mission
This serves as the foundation for everything you will do in the future (and what you will no longer do).
We work in our coaching space in Munich’s Glockenbachviertel, at a location of your choice, or (after the initial personal meeting) also online.
Your Emotional Guiding Idea
We will develop the “glue” between your brand and your marketing. The guiding idea is the foundation of your narrative. It is striking and makes your Human Brand tangible, distinctive, and experiential: What is your equivalent of the purple cow for Milka, the Tech-Nick for Saturn, or Frau Antje for cheese from Holland? This also provides the framework for your relevant content.
In the foreseeable future, you will become unmistakable.
Your Brand-Building Stories
We will package your rational, informative skills and topics into emotional, inspiring stories. Both are essential – facts inform, while stories engage. We ensure that both come together with optimal effect for maximum impact: 1 + 1 = 11.
They are perceived with all the senses and are therefore particularly attractive.
Your Marketing Plan
Your brand is only as strong as you consistently make it tangible – continuously, across all channels, online and offline, with touching emotional messages. Together, we will determine which channels to use, the frequency, the messaging, and the goals for how to engage with them.
You will have a concrete plan with responsibilities, to-dos, and deadlines; if applicable, also for your service providers – for text and graphics, photography and website, SEO and social media..
Your Marketing
We will find the service providers you need – for text and graphics, photography and websites, SEO and social media, etc. I will also leverage my network for this. I will brief them in collaboration with you. If desired, I can guide them to ensure that all components contribute to your brand cohesively. Additionally, I am your sparring partner wherever a second opinion is valuable.
You can be assured that everything that makes your Human Brand tangible is consistent and drives you forward.
The effort required for this will be assessed individually.
We find the service providers – for text and graphics, photos and websites, SEO and social media, etc. I also make use of my network for this. I brief them together with you. If you wish, I can manage them and thus ensure that all partial services “contribute to your brand”. I am also your sparring partner wherever a second opinion is important.
You can be assured that everything that makes your Human Brand tangible is consistent and drives you forward.
The effort required for this will be assessed individually.
In 3.5 sentences: The Human Branding Method
Human Branding provides individuals with a distinct and unmistakable brand profile. This benefits those who want and need to position themselves sustainably and powerfully, both professionally and personally. Human Branding ensures that you are perceived clearly and desirably—exactly where and how you want. This leads to long-term success.
What coachees say:
“With Jon, I found my brand core and positioning. Since then, I know my direction with great clarity. Working with him is a fantastic experience, as he impresses with his competence, foresight, and structured approach. Coaching with him is my best investment.”
Sabine Schreiner
Individual nutritional advice – eat well, live well
“Mr. Berndt is a coach who serves as a sparring partner on equal footing. He asks the right questions, digs deeper, and highlights new perspectives – creating clarity, focus, and energy. With his help, I have significantly improved my positioning, with sustainable and tangible results for myself and my surroundings.”
Dr. Bruno Weidl
Founder & CEO, Weidl & Company
“Mr. Berndt supported me with kind persistence that allows for no evasions or excuses, helping me discover my brand core and define the essence of my work: making processes and relationships within organizations visible.”
Dr. Reinhard Ematinger
Advisor Business Model Innovation, Ematinger von Gesseln
Brand developer Jon Christoph Berndt
The ambitious person should be able to fully realize their potential by benefiting from the best version of themselves in all areas of life. As a distinctive Human Brand, they are far from just a number in the HR department and the top choice for supervisory boards and executive search firms in their professional life. And in their personal life, it’s just as true, only quite different! :-))
Human Branding Training for Many
How can you truly be future-ready in times of change, disruption, digitalization, and agility? You need distinctly profiled employees for that. They are the key players in the communication chain, conveying your messages to the outside world. In Human Branding training, they will become brand ambassadors.
Human Branding Keynote Speech for Many
Do you want to infect as many employees (or your partners and customers) as possible with the modern human branding virus? Then the customized human branding lecture is ideal. In an inspiring, motivating and humorous way, I give the starting signal for human brand personalities.
The book on the subject
“You Yourself are the strongest Brand!”
Substantial and Humorous
What does your heart beat for, what are you passionate about – and what do you absolutely want to avoid? Especially in challenging times, it is important to sharpen your profile and position yourself clearly as a brand. The key to this lies in Human Branding. This technique makes the success secrets of strong brands accessible to individuals. With it, you pinpoint your uniqueness. You will learn how to live this uniqueness and make it tangible for others. This way, you are guaranteed to reach your goals both professionally and personally.
Video: JCB about this book
Reader’s Voice: Aleks Sternen
This powerful book has changed my life! Thank you, Jon Christoph Berndt!
“I have been involved with brands and marketing for as long as I can remember, but this book has truly transformed my life! Jon Christoph Berndt is a pioneer and visionary of Human Branding, dedicating himself to this topic long before the term ‘influencer’ was even coined. His passionate plea to sharpen one’s profile and turn oneself into a brand has given my career a real rocket boost. Thanks to his practical tips, I quickly evolved from a jewelry presenter to a well-known TV LIVE shopping personality, thus becoming a personal brand. The future belongs to Human Branding—after all, true brand personalities are never interchangeable and withstand any crisis!”
Aleks Sternen: TV Live Shopping Pioneer, Jewelry Designer & Entrepreneur
Press Reviews
Manager Seminare: “The book teaches the reader how to become an unforgettable brand themselves… Successful and credible.”
KMU Magazin: “The branding expert guides you to become aware of your own potential. Checklists, action guides, and downloads on the website provide valuable additional support.”
Magazine clips: “An excellent guide for finding and strengthening oneself.”
